Business
Art direction
Design
Graphic Design
Art direction
138 Sun Game is an Anglo Chinese online casino whose USP is to specifically target the European Chinese community.
The brief was to create a brand and online presence that engaged not only with English speaking customers but with Chinese speaking customers also. To achieve this, I had to first research into what Chinese people expect from websites in general, in terms of UI, UX, look and feel. Most importantly, to gain trust from the end user by presenting a familiar and professional image. This had to be achieved without alienating the majority european customers. 5 weeks after launch and little marketing, the business turned over £1.4 million.
I was Creative Director and project manager from logotype inception, marketing to website completion.
Art direction
Les Trois Seours are an exclusive bridal wear company based in Canary Wharf, London.
The design of site had to reflect the quality and exclusivity of the garments and accessories that are available in-store. The UX was very important as most of the items for sale are high end custom designed one of a kind, and the customer had to be given that luxury experience. The site utilised heavily on JQuery and as such it gives a near Flash effect which is prevalent on most other high fashion websites. The ecommerce back end is Magento.
Art direction
Professional music industry site that allows dance music producers to choose and licence high quality acappellas. The design had to be fresh and current to appeal to the cutting edge professionals of the music industry. UI/UX is a fundamental part of this project and as such, has to be a professional yet engaging user process through the site.
Fonts
Foruli Publishing: Complete redesign of ultra cool music publishing house. Needed to convey a sense of style, quality and professionalism that would attract buyers and possible authors of future projects.
Designed, artworked and managed the whole of this project, co-ordinating between the developers, design partner and publisher to bring the website on time and within budget.
Art direction
Website for up and coming UK based musician and rapper. This featured an unusual Java parallax scrolling feature to navigate between the different areas of the site.
Graphic Design
Using Away3D technology, The Cure wanted to give fans a immersive visual experience with the launch of the mini-site for the ‘Disintegration’ album.
I designed, artworked and managed the whole of this project, co-ordinating between the programmers, design partner, record company and artist to bring the website on time and within budget.
Graphic Design
Redesign the UX and User Interface for Big Blue Leaflets – Ongoing current project.
Big Blue Leaflets are one of the UK’s top printing merchants. They are currently updating their online presence and I have been tasked to refreshen the company website and to re-visualise the customer user centre UX and UI to be more intuitive and visually appealing.
Current version with old UI design:
New UI design:
Old Message Centre UI:
New Message Centre UI:
New Quote UI:
