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Art direction


138 Sun Game is an Anglo Chinese online casino whose USP is to specifically target the European Chinese community.

The brief was to create a brand and online presence that engaged not only with English speaking customers but with Chinese speaking customers also. To achieve this, I had to first research into what Chinese people expect from websites in general, in terms of UI, UX, look and feel. Most importantly, to gain trust from the end user by presenting a familiar and professional image. This had to be achieved without alienating the majority european customers. 5 weeks after launch and little marketing, the business turned over £1.4 million.

I was Creative Director and project manager from logotype inception, marketing to website completion.

Art direction

Les Trois Soeurs

Les Trois Seours are an exclusive bridal wear company based in Canary Wharf, London.

The design of site had to reflect the quality and exclusivity of the garments and accessories that are available in-store. The UX was very important as most of the items for sale are high end custom designed one of a kind, and the customer had to be given that luxury experience. The site utilised heavily on JQuery and as such it gives a near Flash effect which is prevalent on most other high fashion websites. The ecommerce back end is Magento.


Jack Daniel’s

Jack Daniels: Design the website for the live music event promotion for Jack Daniels Ireland, Sweden and India – Client: Brown Forman.

Art directed and designed advertising including press and posters.


Art direction


Professional music industry site that allows dance music producers to choose and licence high quality acappellas. The design had to be fresh and current to appeal to the cutting edge professionals of the music industry. UI/UX is a fundamental part of this project and as such, has to be a professional yet engaging user process through the site.

Art direction

Wallace LLP

Wallace LLP are a progressive and innovative London law firm that specialises in IP and Brand Management.

I was the Art Director and designer on this project, and given the brief to provide a clean and simple approach to their online presence.

Dealing with the senior partner directly on this project, together we honed a design which presented the type of clients they currently have and to attract new business.


Radiator PR

Radiator PR is a brand building, youth, sports, style & entertainment pr company based in London. They needed a website to reflect their marketplace and individual style.


Graphic Design

The Cure – Disintegration

Using Away3D technology, The Cure wanted to give fans a immersive visual experience with the launch of the mini-site for the ‘Disintegration’ album.

I designed, artworked and managed the whole of this project, co-ordinating between the programmers, design partner, record company and artist to bring the website on time and within budget.




Graphic Design


Manricom are an international commercial rights company, looking after the likes of Kate Moss and Bryan Adams.

A simple brochure site that had to appeal on a corporate level and reflect the media and artistic areas the company are involved in. Hence the camera ‘viewfinder’ graphic.


Art direction

314 x 314

314×314 was an exhibition bringing together some of the music industry’s best graphic designers, illustrators, photographers and artists of the past 30 years. The site had to reflect the creativity of the work but not distract from it.

Art direction

Soho Theatre – London

Current pitch to redesign the website for the Soho Theatre in London. The site has to attract a young audience that will not only come to see productions but also spend time in the bar and restaurant.

Art direction

Nevai Hotel – Verbier, Switzerland

The Nevai is a luxury hotel situated in Verbier, Switzerland. Currently developing a new site with a comprehensive CMS. The site has to convey not only the quality of the hotel but also a cosy, almost family run feel as repeat business is a large factor for this hotel group. Easy navigation is paramount.