Art direction
Art direction
Sleeve design for Radiohead – Parlophone Records. Working closely with Thom Yorke, I was asked to design the sleeve for ‘My Iron Lung’. The photographs are from Thom’s personal collection from their trip to Japan as part of their tour at the time.
Art direction
138 Sun Game is an Anglo Chinese online casino whose USP is to specifically target the European Chinese community.
The brief was to create a brand and online presence that engaged not only with English speaking customers but with Chinese speaking customers also. To achieve this, I had to first research into what Chinese people expect from websites in general, in terms of UI, UX, look and feel. Most importantly, to gain trust from the end user by presenting a familiar and professional image. This had to be achieved without alienating the majority european customers. 5 weeks after launch and little marketing, the business turned over £1.4 million.
I was Creative Director and project manager from logotype inception, marketing to website completion.
Art direction
Les Trois Seours are an exclusive bridal wear company based in Canary Wharf, London.
The design of site had to reflect the quality and exclusivity of the garments and accessories that are available in-store. The UX was very important as most of the items for sale are high end custom designed one of a kind, and the customer had to be given that luxury experience. The site utilised heavily on JQuery and as such it gives a near Flash effect which is prevalent on most other high fashion websites. The ecommerce back end is Magento.
Art direction
Professional music industry site that allows dance music producers to choose and licence high quality acappellas. The design had to be fresh and current to appeal to the cutting edge professionals of the music industry. UI/UX is a fundamental part of this project and as such, has to be a professional yet engaging user process through the site.
Art direction
Wallace LLP are a progressive and innovative London law firm that specialises in IP and Brand Management.
I was the Art Director and designer on this project, and given the brief to provide a clean and simple approach to their online presence.
Dealing with the senior partner directly on this project, together we honed a design which presented the type of clients they currently have and to attract new business.
Art direction
Promotional brochure for Jack Daniel’s premium brand ‘Single Barrel’ – Brown Forman
The was to create a high quality brochure promoting the Single Barrel brand to potential distributors and customers. As BF hadn’t launched Single Barrel fully in the UK, I was tasked to help create a style that would continue to be used for any UK promotion. The budget allowed for a number of printing techniques such as matt laminate, spot UV varnish and 5 colour printing, all on exceptionally high quality paper stock. Also included were invites and stationary.
Art direction
Adapt Focus Publishing – Art Director of monthly full colour music magazine. Responsible for design, artwork, assistant designers and artworkers and production through to final print. Implemented transition from paste board to fully digital pre press artwork. Magazine was featured in Hot Graphics magazine for the innovative design.
I met a number of rising indie bands and artists such as Damon Albarn, Sisters Of Mercy, EMF, Dodgy, The Cure, The Wonder Stuff and last but not least, Courtney Love who destroyed my family heirloom Xmas tree on a photoshoot.
Art direction
Website for up and coming UK based musician and rapper. This featured an unusual Java parallax scrolling feature to navigate between the different areas of the site.
Art direction
DVD sleeve, special packaging design and art direction for ‘JAM’, ‘Brasseye’ and ‘The Day Today’ – Chris Morris/Channel 4.
Working closely with Chris Morris, we took the decision to create a special package with original artwork which was removed from any of the content on the DVD. The idea being that each part was unique and performing it’s own function. The photoshoot was directed at the Strongroom Studios by Mark Sampson/Chris Morris and photographed by David Tonge.
Art direction
Venueplan: Brochures for Venueplan, a online event management company. The brief was to provide all the printed material for a nationwide campaign, to promote a data capture and event planning service.
Art direction
Granada Media: Folder design for the media department of Granada TV. The folder was to be used by the executives, marketing department and sales team.
They also needed a variation of the corporate logo to help differentiate from the programming departments.
Art direction
British Home Stores: Asked to design UK wide window display and in store posters for home improvement campaign.
Also magazine/newspaper advertisements and in store giveaways.
Art direction
Talk To You is an online counselling and psychotherapy site. The brief was to project a soothing visual identity with both the logo and website. Site currently being developed.
Art direction
314×314 was an exhibition bringing together some of the music industry’s best graphic designers, illustrators, photographers and artists of the past 30 years. The site had to reflect the creativity of the work but not distract from it.
Art direction
Pitch to redesign the quarterly members brochure for the RAC private members club, London.
Alias
Packaging design pitch for Brown Forman/Jack Daniel’s Jack/Coke mix in a can.
The brief was to design a can which was contemporary but still retaining the Jack Daniel’s style of branding
Art direction
Covent Garden FX are currency exchange bureau in London. The brief was to provide a clean and fresh website that would be attractive to a wide audience. The other main requirement was for the website to convey trustworthiness and friendliness.
